Messaging

Whether you’re launching an attendance campaign, releasing chronic absence data, or simply planning a back-to-school night, it’s important to convey the right message about attendance to families, students and the community. Attendance messaging helps build a habit and culture of attendance by helping everyone understand why going to school every day matters and what they can do to ensure students are in school.

Attendance Works has developed materials to help educators, families, business and community leaders send the right messages about reducing chronic absence.