Make Every Day Count:

Sending the Right Message about Attendance to Parents and Students

Whether you’re launching an attendance campaign, releasing chronic absence data, or simply planning a back-to-school night, it’s important to convey the right message about attendance to the parents and students. Attendance messaging helps build a habit and culture of attendance by helping everyone understand why going to school every day matters and what they can do to ensure students are in school.

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This toolkit is divided into the following sections:

1. What is Your Message?

  • A. What to say to parents
  • B. What to say to students
  • C. What to say to other audiences

2. Who Conveys the Message?


3. How Do You Convey Your Message?

  • A. Direct outreach to parents
  • B. Incentives for students
  • C. Logos and slogans
  • D. Public service announcements
  • E. Billboards
  • F. Media outreach
  • G. Website and social media


Updated 1/08/13