Make Every Day Count:

Sending the Right Message about Attendance to Parents and Students


Whether you’re launching an attendance campaign, releasing chronic absence data, or simply planning a back-to-school night, it’s important to convey the right message about attendance to the parents and students. Attendance messaging helps build a habit and culture of attendance by helping everyone understand why going to school every day matters and what they can do to ensure students are in school.

Download the Make Every Day Count toolkit.

 

This toolkit is divided into the following sections:

1. What is Your Message?

  • A. What to say to parents
  • B. What to say to students
  • C. What to say to other audiences

2. Who Conveys the Message?

 

3. How Do You Convey Your Message?

  • A. Direct outreach to parents
  • B. Incentives for students
  • C. Logos and slogans
  • D. Public service announcements
  • E. Billboards
  • F. Media outreach
  • G. Website and social media

 

Updated 1/08/13