In this video from Attendance Works, a variety of parents speak about the importance of school attendance and making sure absences don’t add up. This video offers practical, every day steps parents can take to help their children attend school and highlights ways schools and communities can help reduce barriers to attendance. Click here to find the video in Spanish.
Attendance: A Community Imperative
Attendance Works has created this video to explain the problem of chronic absence—its prevalence across the country and its impact on student achievement at every grade level. We also offer solutions that can engage the school and the community in building a culture of good attendance. And we give examples of how communities and school districts are addressing the barriers that keep students from getting to school.
Attendance Works Animated Infographic
Check out this short video animation that explains why attendance matters in the early grades. The video is an animation of our Attendance Works infographic.
Attendance in the Early Grades
Magic Johnson Video
Jose Reyes video (in Spanish)
Videos from Around the Country
Reversing Chronic Absenteeism in Grand Rapids, Michigan
The story of how one Michigan school district is reversing chronic absenteeism with a highly effective communications-based community engagement approach. Listen as principals, parents, teachers, students, and community members share how they are reversing chronic absenteeism.
Attendance Matters. Graduation Matters. Montana
Fall 2015 PSA radio spot. Recorded and produced by the Montana Office of Public Instruction.
“School Day,” by JusTme, Richmond, VA
This rap song talks about the importance of showing up to school every day. One of the lines from the song says, “I’m Showing up!/Every School Day/Being Present without Judgement /is the new Thing.
Mission: Graduate | “Every Day Matters,” New Mexico
This campaign, which includes :30 spots in both English and Spanish targeting elementary, middle school and high school students and their parents, was designed to emphasize that every day something positive happens in school. They were produced in cooperation with the United Way of Central New Mexico and Mission Graduate. To View the other five PSA’s in the Mission Graduate: “Every Day Matters” loop, click here.
I’m an Oakland School Kid, Oakland, CA
The Oakland Unified School District released this music video, “I’m an Oakland School Kid,” to encourage their peers to come to school on time and ready to learn. The video features Marshawn Lynch, former OUSD student and current NFL player for the Seattle Seahawks.
Attend Today. Achieve Tomorrow., Frederick County, MD
Frederick County Public Schools released this video on the importance of attendance to recognize September as Attendance Awareness Month.
All Day, Every Day., Wyoming, Michigan
This video from Michigan features parents, teachers and counselors talking about the importance of attending school every day.
CEO Eric Gordon’s “At10Dance” : Ode to Hitch
During Attendance Awareness Month in 2015, Cleveland challenged people from across the country to show their “At10Dance” moves to raise awareness about the importance of school attendance. Here are some of the videos that were shared using the hashtag #At10Dance.